Knowledge – Wisdom – Marketing – Stereotypes – What Reading and Thinking Can Do for You

image of beach at sunset and family walking
Image courtesy pixabay.com – Free license

Erich Fromm, Alexander Lowen, Sigmund Freud, Leo Tolstoy, Fyodor Dostoevsky, Victor Hugo, Alxandre Dumas, Charles Dickens, The Brontë Sisters, Shakespeare, Plato, Immanuel Kant, Aristotle,…the list goes on and on and on…. And those are only a very major few dealing with live, love, sex, gambling, man vs mankind, culture, thoughts, ideas in human life, right, wrong, and human needs. I’ve read so many books in the course of my life that I can truly say they cover a mid-sized library. A couple of thousands.

Opposed to that are the images you find in many Hollywood movies (often especially the ones drawing huge audiences), on Social Media – strange word for such a rather ‘un-social’ market place – but then, ever since the Ancient times it was common calling bad or problematic things by good names – to lessen the fear or dread of it, such as the Black Sea known to be dangerous to sailors. They called it “Pontos Euxeinos” in Greek, the friendly, kind sea.

Market places: Marketing images are everywhere – and they ‘feed’ on stereotypes.
Reading and thinking on your feet, you might say, trains the mind; trains your thinking, to go beyond common images, and be – at some point – a complete and wholesome human being rather than someone chasing the latest fashions in order to be fashionable – and be ‘IN’.

The monster, the lady in distress, the prince and the common man to rescue her so they can fall in love with her afterwards…
C.G. Jung, a Freud-disciple, called them ‘archetypes’ that have been around for many centuries in human existence, in the West at least, and patriarchal society, and thus are part of all our common (usually unconscious) heritage of ideas and wishes.

Most important in this respect to me are these ideas:

Knowing about something does not mean you had to do it first in order to  understand.

Wisdom is not the same thing as knowledge. Wisdom is the combination of empathy (know human emotions) with experience and knowledge to truly understand human life.

‘Suffering from a Lack of Emotion’ ? – ‘*Feeling* Alive’

image with a stone heart, blue flowers and a light
“What to take when you suffer from a lack of emotion.”

Erich Kästner, German poet and award-winning writer of the 20th century, published a small book of poems he called:
‘Dr. Erich Kästner’s lyrical medicine chest’ / Dr. Erich Kästners lyrische Hausapotheke.

He ordered the poems by ‘ailment’ in the sense of what to ‘take’ in which kind of life’s – sometimes hard – situations.

I love this book. Among others.

One category in there he called:
“What to take when you suffer from a lack of emotion.”

He was not the first to state the importance of emotions and feeling in human life. Another fine and well-crafted example is the poetic fairy tale Wilhelm Hauff wrote in the 19th century, “Das kalte Herz” / Heart of Stone.

Why do they write about it?

Why would Kästner call it a ‘suffering’, consider it something treatable?

Because in the Western world at least for generations business considerations made it necessary to appear ‘cool, calm and collected’ any time. I mentioned this elsewhere. Additionally, two world wars called for heroism and ‘toughness’ before, during and after.

Building destroyed cities from the ground up again, in many cases made it appear to be even more essential, to be ‘tough’, not be moved to tears by sadness – or similar kinds of emotions.

It seems that many consider it a ‘weakness’ to this day.
Men are even more challenged that way still: A man is to be always superior, know his way about, and will save women, children and the elderly first, risking his life, if needs be.

The Heart of Stone

The result of such ideas is the opposite of an emotional mindset: Stony, dry and unmoved people ‘move’ through life and wonder only now and again what might be missing.

For men, almost the only two spheres in life they are allowed to be moved by, still, are sports and passion.

Of course this is also culturally dependent. Some cultures ‘grant’ emotions to men, and in general in certain situations, that others do not.

In effect it means that such people feel ‘dead to the world’. Walking, talking, attending to business, yet nothing seems to interest them.

Emotions ‘at the Heart’

In modern medicine even, it’s become clear – after certain brain surgery cases – that without actual emotions at all, we are unable to decide on anything.

Emotions are crucial, underestimated, and actually there, even if we are not aware of that ourselves.

Sigmund Freud did the research and cleared up a lot of unknowns around the whole matter.

How to go about it if you hadn’t realized it already?

The first thing is awareness. That is what I try to do around here… for the general public, as it were, hoping to light a candle perhaps.
Or have one or the other of my readers realize that there is ‘more to it than meets the eye’.

Try, if you will, for starters, the book and the tale I mentioned:

All emotions are essential to human life. Dealing with them is what it needs.

Awareness can help a great deal – in business just as much as in private life.